The campaign site's home page on a laptop: a presenter in a green suit holding the BCT piggy-bank mascot beside the campaign headline, with two offer callouts — a $50 HKTVmall voucher for new e-channel registrations, and a 0.75% special bonus.

The campaign site shown responsively on a tablet and a phone side by side, scrolling from the presenter-and-piggy-bank hero through the scheme explainer and the plus-minus diagram contrasting long-term retirement saving with short-term tax reduction, down into a side-by-side comparison of the two contribution types — tax-deductible and special voluntary — each with its own benefits, above a row of four benefits the two share.
The product comparison page on a monitor against pale mint: a tick-by-tick table setting tax-deductible voluntary contributions against a qualifying deferred annuity. The worked-examples page on a monitor against lime green: two illustrated taxpayers, each traced from income through contribution to the tax they save, badged −30% and −28%. The tax calculator open on a laptop resting on a sofa: annual income and contribution amount entered on dials, returning an HK$1,800 saving beside the piggy-bank mascot.

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